Product Design

Traditional Insurance Products Are Failing to Meet the Needs of African Consumers

The low take-up of insurance products in African markets is often due to a mismatch between the lived experiences of customers and the offerings of traditional insurance companies. This disconnect has caused many African customers to shy away from standard insurance products as they don’t feel they are tailored to their specific needs and realities.

To address this issue, companies need to understand their target customer base better and create products that meet their exact needs.

Bridging the Gap: How to Provide Appropriate Insurance Solutions for African Markets

At Greenraven, we have mastered the art of crafting insurance products and pricing that precisely satisfy customers’ individual needs and preferences – a reflection of our commitment to delivering customer-centric solutions, based on extensive experience of working in African markets.

From individual and group products to pre-paid vouchers and embedded products, we can help you tailor your offerings to better suit the realities of the informal economies that comprise a significant portion of the African growth opportunities.

Tailored to Each Customer’s Needs

At Greenraven, we have mastered the art of crafting insurance products and pricing that precisely satisfy customers’ individual needs and preferences – a reflection of our commitment to delivering customer-centric solutions. Our team of experts have extensive experience in the insurance industry and have developed proven strategies to help insurance companies address pain points at different stages of the value chain. By working with us, you can expect to see an increase in new business and a reduction in operational costs, resulting in increased revenue and profitability.” 

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Partner With Greenraven and Unlock African Markets

African citizens have disposable incomes, which can be, but are not, allocated to insurance products. In many African countries the informal sector contributes up to 65% of the GDP. By partnering with Greenraven, you can tap into this potential and unlock new opportunities to grow your business.